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调味品市场增长迅速,欣和联手米其林探路消费升级

来源: 南方日报网络版     时间: 2019年09月23日 13:24:05
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(原)(标)(题)(:调)(味)(品)(市)(场)(增)(长)(迅)(速)(,欣)(和)(联)(手)(米)(其)(林)(探)(路)(消)(费)(升)(级)(
(图)(片)(来)(源)(:全)(景)(图)(片)()
经)(济)(观)(察)(网)(记)(者)(洪)(宇)(涵)(近)(日)(,米)(其)(林)(指)(南)(在)(上)(海)(发)(布)(了)(第)(三)(份)(上)(海)(米)(其)(林)(指)(南)(。在)(发)(布)(会)(上)(,米)(其)(林)(指)(南)(方)(面)(介)(绍)(了)(它)(在)(中)(国)(的)(合)(作)(伙)(伴)(——欣)(和)(。在)(未)(来)(3年)(中)(,这)(家)(来)(自)(山)(东)(的)(调)(味)(品)(企)(业)(,将)(以)(米)(其)(林)(指)(南)(官)(方)(合)(作)(伙)(伴)(的)(身)(份)(参)(与)(对)(米)(其)(林)(星)(级)(餐)(厅)(的)(授)(牌)(。
“米)(其)(林)(指)(南)(选)(择)(欣)(和)(,品)(牌)(共)(识)(上)(基)(于)(多)(元)(,坚)(持)(,创)(新)(,双)(方)(分)(别)(在)(餐)(饮)(的)(源)(头)(和)(终)(点)(发)(力)(,能)(够)(共)(同)(构)(建)(更)(良)(性)(的)(饮)(食)(生)(态)(,推)(动)(中)(国)(餐)(饮)(市)(场)(消)(费)(升)(级)(。另)(一)(方)(面)(是)(欣)(和)(在)(产)(品)(上)(对)(品)(质)(的)(坚)(持)(,以)(及)(庞)(大)(的)(餐)(饮)(市)(场)(及)(销)(售)(网)(络)(,能)(够)(对)(米)(其)(林)(指)(南)(在)(中)(国)(的)(发)(展)(提)(供)(有)(益)(的)(补)(充)(。”欣)(和)(总)(经)(理)(姜)(军)(武)(向)(记)(者)(谈)(到)(。
携)(手)(米)(其)(林)(指)(南)(
在)(今)(年)(的)(上)(海)(米)(其)(林)(指)(南)(发)(布)(前)(,欣)(和)(就)(已)(经)(开)(始)(和)(米)(其)(林)(指)(南)(进)(行)(合)(作)(了)(。2017年)(,欣)(和)(携)(手)(IDEO和)(米)(其)(林)(指)(南)(,开)(启)(了)(一)(场)(“食)(想)(峰)(会)(”的)(讨)(论)(,意)(在)(弘)(扬)(美)(食)(行)(业)(内)(的)(“匠)(人)(精)(神)(”。今)(年)(6月)(,欣)(和)(参)(与)(合)(作)(了)(首)(版)(广)(州)(《米)(其)(林)(指)(南)(》。
“我)(们)(双)(方)(合)(作)(的)(起)(因)(就)(是)(都)(想)(给)(消)(费)(者)(提)(供)(最)(好)(的)(产)(品)(。”欣)(和)(企)(业)(代)(表)(向)(记)(者)(称)(,欣)(和)(和)(米)(其)(林)(指)(南)(的)(合)(作)(掺)(杂)(了)(一)(些)(偶)(然)(因)(素)(,但)(是)(双)(方)(的)(目)(标)(是)(一)(致)(的)(,“每)(个)(人)(的)(饮)(食)(生)(态)(由)(家)(和)(餐)(厅)(构)(成)(,家)(人)(和)(厨)(师)(则)(是)(两)(个)(把)(关)(的)(人)(,更)(多)(的)(时)(候)(我)(们)(在)(外)(面)(吃)(,因)(此)(厨)(师)(是)(控)(制)(饮)(食)(生)(态)(最)(关)(键)(的)(一)(点)(。如)(何)(帮)(助)(厨)(师)(对)(食)(物)(做)(出)(对)(的)(选)(择)(,进)(而)(提)(升)(中)(餐)(在)(国)(际)(的)(地)(位)(,这)(也)(是)(今)(天)(我)(们)(与)(米)(其)(林)(指)(南)(合)(作)(的)(初)(衷)(。”
欣)(和)(企)(业)(代)(表)(称)(,以)(前)(中)(餐)(的)(制)(作)(缺)(乏)(标)(准)(化)(流)(程)(,其)(实)(从)(食)(物)(源)(头)(到)(餐)(桌)(过)(程)(中)(的)(每)(一)(个)(环)(节)(,才)(构)(成)(了)(宏)(观)(意)(义)(上)(的)(饮)(食)(生)(态)(系)(统)(。“因)(此)(我)(们)(鼓)(励)(尝)(试)(以)(更)(多)(元)(、开)(放)(、创)(新)(、包)(容)(的)(态)(度)(,学)(习)(以)(米)(其)(林)(指)(南)(全)(球)(的)(标)(准)(来)(看)(中)(国)(,并)(尊)(重)(地)(按)(照)(这)(个)(标)(准)(将)(其)(融)(入)(,将)(可)(信)(赖)(的)(中)(国)(美)(食)(带)(给)(全)(世)(界)(,这)(是)(我)(们)(合)(作)(的)(重)(要)(意)(义)(。”
大)(市)(场)(小)(龙)(头)(
1992年)(,欣)(和)(成)(立)(于)(山)(东)(。2年)(后)(,葱)(伴)(侣)(品)(牌)(诞)(生)(。山)(东)(人)(喜)(欢)(生)(食)(大)(葱)(、黄)(瓜)(,大)(葱)(蘸)(酱)(几)(乎)(家)(家)(必)(备)(。在)(那)(个)(家)(家)(户)(户)(“打)(酱)(油)(”的)(年)(代)(,豆)(瓣)(酱)(,多)(半)(都)(是)(售)(价)(几)(毛)(产)(自)(不)(具)(名)(小)(作)(坊)(的)(散)(装)(产)(品)(,没)(有)(品)(牌)(可)(言)(。此)(时)(欣)(和)(推)(出)(葱)(伴)(侣)(“袋)(装)(酱)(”,在)(品)(牌)(名)(称)(中)(加)(入)(“葱)(伴)(侣)(”字)(样)(,旗)(帜)(鲜)(明)(的)(强)(势)(植)(入)(使)(用)(场)(景)(,以)(告)(诉)(消)(费)(者)(:吃)(葱)(要)(蘸)(酱)(,就)(用)(葱)(伴)(侣)(。清)(晰)(的)(产)(品)(形)(象)(迅)(速)(在)(消)(费)(者)(中)(扎)(根)(。此)(后)(,欣)(和)(还)(推)(出)(了)(“六)(月)(鲜)(”酱)(油)(、“黄)(飞)(红)(”花)(生)(等)(产)(品)(。随)(着)(中)(国)(调)(味)(品)(市)(场)(的)(发)(展)(,欣)(和)(也)(开)(始)(获)(取)(更)(多)(的)(市)(场)(份)(额)(。
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