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东风联盟PSA实操第一波:神龙汽车延伸三重权限

来源: 南方日报网络版     时间: 2019年08月21日 23:49:04
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(成)(,而)(东)(风)(雪)(铁)(龙)(增)(长)(只)(有)(不)(到)(两)(成)(,远)(落)(后)(于)(前)(者)(。  “按)(照)(公)(司)(统)(一)(产)(品)(规)(划)(,两)(个)(子)(品)(牌)(的)(产)(品)(推)(出)(时)(间)(上)(错)(开)(,东)(风)(标)(致)(今)(年)(的)(新)(车)(型)(比)(较)(多)(,东)(风)(雪)(铁)(龙)(明)(年)(将)(推)(出)(更)(多)(车)(型)(。”东)(风)(雪)(铁)(龙)(内)(部)(人)(士)(说)(。  今)(年)(3月)(,东)(风)(汽)(车)(公)(司)(入)(股)(PSA后)(,它)(们)(在)(中)(国)(的)(合)(资)(公)(司)(神)(龙)(汽)(车)(的)(发)(展)(进)(一)(步)(理)(顺)(,从)(内)(部)(组)(织)(架)(构)(调)(整)(,到)(两)(个)(子)(品)(牌)(东)(风)(标)(致)(和)(东)(风)(雪)(铁)(龙)(在)(产)(品)(、市)(场)(、品)(牌)(定)(位)(等)(方)(面)(的)(差)(异)(化)(越)(来)(越)(明)(显)(。  神)(龙)(公)(司)(得)(以)(提)(前)(确)(定)(未)(来)(三)(年)(,在)(产)(品)(、技)(术)(等)(方)(面)(的)(引)(入)(计)(划)(,总)(经)(理)(邱)(现)(东)(在)(21日)(当)(天)(说)(:“神)(龙)(汽)(车)(正)(在)(逐)(步)(进)(入)(一)(个)(国)(际)(化)(运)(作)(、协)(同)(化)(发)(展)(、一)(体)(化)(管)(理)(的)(新)(阶)(段)(。”  重)(组)(内)(外)(销)(售)(权)(  神)(龙)(早)(就)(想)(整)(合)(PSA在)(中)(国)(的)(进)(口)(车)(渠)(道)(,2012年)(,神)(龙)(公)(司)(和)(PSA中)(国)(签)(署)(进)(口)(车)(合)(作)(协)(议)(,将)(雪)(铁)(龙)(、标)(致)(两)(大)(品)(牌)(的)(进)(口)(车)(销)(售)(业)(务)(纳)(入)(到)(了)(神)(龙)(汽)(车)(的)(销)(售)(体)(系)(之)(中)(,旨)(在)(统)(一)(雪)(铁)(龙)(和)(标)(致)(在)(中)(国)(的)(市)(场)(秩)(序)(。  但)(谈)(判)(一)(年)(多)(后)(,双)(方)(的)(初)(衷)(并)(没)(有)(如)(愿)(以)(偿)(。有)(部)(分)(独)(立)(的)(进)(口)(经)(销)(商)(仍)(然)(不)(卖)(国)(产)(车)(型)(;而)(东)(风)(标)(致)(和)(东)(风)(雪)(铁)(龙)(的)(经)(销)(商)(,也)(对)(卖)(进)(口)(车)(没)(有)(兴)(趣)(。尽)(管)(这)(两)(个)(品)(牌)(进)(口)(车)(在)(中)(国)(的)(年)(销)(量)(只)(有)(大)(概)(3000辆)(,但)(不)(同)(的)(管)(理)(公)(司)(、商)(务)(政)(策)(和)(经)(销)(商)(渠)(道)(体)(系)(,导)(致)(市)(场)(容)(易)(出)(现)(混)(乱)(。  直)(到)(今)(年)(10月)(30日)(,神)(龙)(公)(司)(与)(标)(致)(雪)(铁)(龙)(集)(团)(正)(式)(签)(订)(总)(经)(销)((中)(国)()标)(致)(及)(雪)(铁)(龙)(进)(口)(车)(合)(作)(协)(议)(,上)(述)(预)(想)(才)(达)(成)(。根)(据)(协)(议)(,从)(2015年)(1月)(1日)(起)(,神)(龙)(汽)(车)(将)(成)(为)(标)(致)(雪)(铁)(龙)(集)(团)(标)(致)(品)(牌)(和)(雪)(铁)(龙)(品)(牌)(乘)(用)(车)(在)(中)(国)(的)(独)(家)(进)(口)(总)(经)(销)(商)(。  从)(明)(年)(起)(,东)(风)(雪)(铁)(龙)(和)(东)(风)(标)(致)(网)(点)(将)(销)(售)(标)(致)(4008、标)(致)(RCZ、雪)(铁)(龙)(C4Aircross、雪)(铁)(龙)(新)(C4PICASSO四)(款)(进)(口)(车)(型)(。神)(龙)(公)(司)(同)(时)(拥)(有)(标)(致)(雪)(铁)(龙)(产)(品)(在)(华)(销)(售)(的)(定)(价)(权)(、产)(品)(选)(择)(权)(,自)(主)(制)(定)(商)(务)(政)(策)(,业)(务)(范)(围)(将)(涵)(盖)(整)(车)(、备)(件)(和)(售)(后)(等)(相)(关)(业)(务)(。  另)(一)(方)(面)(,作)(为)(入)(股)(谈)(判)(的)(一)(个)(条)(件)(,东)(风)(和)(PSA合)(资)(建)(立)(的)(东)(风)(标)(致)(雪)(铁)(龙)(汽)(车)(国)(际)(有)(限)(公)(司)(将)(在)(12月)(底)(正)(式)(挂)(牌)(成)(立)(,由)(东)(风)(和)(PSA各)(出)(资)(50%。  成)(立)(这)(家)(公)(司)(的)(目)(的)(是)(,未)(来)(东)(南)(亚)(的)(市)(场)(不)(是)(由)(PSA单)(独)(开)(拓)(,而)(是)(由)(东)(风)(和)(PSA共)(同)(承)(担)(。这)(一)(设)(置)(意)(味)(着)(,神)(龙)(汽)(车)(的)(市)(场)(触)(角)(伸)(向)(海)(外)(同)(时)(,并)(且)(附)(带)(上)(东)(风)(乘)(用)(车)(品)(牌)(,以)(达)(到)(资)(源)(优)(化)(配)(置)(。  当)(中)(国)(汽)(车)(市)(场)(趋)(于)(饱)(和)(后)(,东)(南)(亚)(市)(场)(将)(是)(中)(国)(车)(企)(最)(容)(易)(到)(达)(的)(地)(方)(。数)(据)(显)(示)(,泰)(国)(、印)(度)(尼)(西)(亚)(、马)(来)(西)(亚)(、菲)(律)(宾)(和)(新)(加)(坡)(五)(国)(到)(2016年)(,市)(场)(规)(模)(可)(达)(到)(420万)(辆)(,2020年)(前)(有)(望)(突)(破)(500万)(辆)(。  但)(目)(前)(东)(南)(亚)(市)(场)(被)(日)(系)(品)(牌)(占)(据)(,丰)(田)(、本)(田)(等)(品)(牌)(已)(经)(具)(有)(了)(较)(大)(的)(市)(场)(基)(础)(和)(品)(牌)(基)(础)(,标)(致)(雪)(铁)(龙)(和)(东)(风)(乘)(用)(车)(要)(想)(挤)(出)(市)(场)(份)(额)(并)(不)(容)(易)(。不)(过)(,在)(神)(龙)(公)(司)(看)(来)(,进)(入)(东)(南)(亚)(市)(场)(有)(天)(然)(的)(优)(势)(:一)(是)(可)(以)(从)(中)(国)(南)(部)(省)(份)(直)(接)(出)(口)(产)(品)(进)(入)(;二)(是)(也)(可)(以)(在)(相)(关)(国)(家)(建)(第)(五)(工)(厂)(,本)(地)(化)(生)(产)(汽)(车)(。  产)(品)(规)(划)(到)(三)(年)(后)(  在)(东)(风)(标)(致)(和)(东)(风)(雪)(铁)(龙)(近)(两)(年)(的)(快)(速)(扩)(张)(市)(场)(份)(额)(中)(,一)(个)(内)(在)(的)(规)(律)(很)(明)(显)(,谁)(拥)(有)(新)(产)(品)(,谁)(在)(市)(场)(上)(就)(占)(据)(绝)(对)(优)(势)(。  东)(风)(标)(致)(除)(了)(有)(308、408两)(个)(主)(力)(轿)(车)(产)(品)(,在)(市)(场)(上)(可)(以)(组)(成)(稳)(定)(的)(梯)(队)(外)(,又)(补)(齐)(了)(2008和)(3008两)(个)(SUV组)(成)(的)(组)(合)(,它)(们)(的)(平)(均)(月)(销)(量)(可)(以)(超)(过)(1.3万)(辆)(,是)(东)(风)(标)(致)(今)(年)(最)(大)(增)(量)(。  东)(风)(雪)(铁)(龙)(在)(产)(品)(数)(量)(上)(有)(明)(显)(的)(短)(板)(,除)(了)(C4L和)(世)(嘉)(可)(以)(形)(成)(月)(销)(超)(过)(1万)(辆)(的)(组)(合)(,其)(他)(补)(充)(的)(只)(有)(新)(爱)(丽)(舍)(一)(款)(独)(大)(,月)(销)(可)(以)(过)(万)(。最)(大)(的)(短)(板)(在)(于)(没)(有)(一)(款)(SUV,来)(填)(补)(目)(前)(最)(火)(爆)(的)(市)(场)(。  东)(风)(雪)(铁)(龙)(前)(11月)(累)(计)(销)(量)(29万)(辆)(,同)(比)(增)(长)(15.48%;东)(风)(标)(致)(累)(计)(销)(售)(35万)(辆)(,同)(比)(增)(长)(41.21%。“东)(风)(雪)(铁)(龙)(明)(年)(一)(定)(要)(完)(成)(35万)(辆)(的)(目)(标)(。”邱)(现)(东)(下)(了)(死)(命)(令)(。  实)(际)(上)(,东)(风)(雪)(铁)(龙)(今)(年)(预)(计)(可)(以)(达)(到)(33万)(辆)(的)(销)(量)(,在)(明)(年)(有)(SUVC3-XR等)(新)(车)(冲)(量)(情)(况)(下)(,目)(标)(压)(力)(并)(不)(大)(。不)(过)(,东)(风)(雪)(铁)(龙)(给)(C3-XR定)(下)(年)(销)(量)(7万)(辆)(的)(目)(标)(,可)(能)(要)(遭)(遇)(IX25、缤)(智)(和)(XR-V等)(产)(品)(的)(重)(重)(阻)(击)(,进)(程)(不)(会)(很)(顺)(利)(。  邱)(现)(东)(考)(虑)(的)(是)(,2012年)(制)(定)(的)(“三)(年)(倍)(增)(”计)(划)(明)(年)(收)(官)(后)(,神)(龙)(公)(司)(如)(何)(持)(续)(发)(展)(?东)(风)(联)(盟)(PSA实)(操)(的)(第)(一)(步)(,就)(是)(要)(解)(决)(神)(龙)(公)(司)(产)(品)(持)(续)(供)(应)(的)(问)(题)(。  “目)(标)(是)(加)(快)(新)(车)(型)(投)(放)(步)(伐)(,进)(行)(产)(品)(结)(构)(调)(整)(,对)(现)(有)(主)(力)(中)(级)(车)(车)(型)(进)(行)(改)(款)(换)(代)(,在)(此)(基)(础)(上)(进)(一)(步)(向)(两)(端)(延)(伸)(和)(全)(系)(列)(延)(伸)(,推)(进)(经)(济)(型)(和)(更)(高)(端)(的)(车)(型)(,其)(中)(包)(括)(高)(档)(的)(SUV和)(MPV。”邱)(现)(东)(说)(。  据)(邱)(现)(东)(透)(露)(,东)(风)(和)(PSA共)(同)(制)(定)(了)(产)(品)(和)(技)(术)(引)(入)(规)(划)(:2015-2018年)(,神)(龙)(公)(司)(将)(累)(计)(投)(放)(11款)(全)(新)(车)(型)(,总)(数)(甚)(至)(超)(过)(标)(致)(雪)(铁)(龙)(在)(中)(国)(前)(20年)(的)(产)(品)(总)(和)(;启)(动)(e动)(战)(略)(第)(二)(代)(系)(列)(发)(动)(机)(的)(研)(发)(工)(作)(,并)(研)(发)(和)(导)(入)(更)(新)(型)(变)(速)(箱)(。2015年)(1月)(,将)(正)(式)(启)(动)(6速)(手)(动)(变)(速)(箱)(项)(目)(,后)(期)(还)(将)(启)(动)(8速)(自)(动)(变)(速)(箱)(,双)(离)(合)(器)(变)(速)(箱)(等)(等)(。  但)(长)(期)(来)(看)(,PSA已)(经)(承)(诺)(全)(面)(引)(入)(的)(STT微)(混)(技)(术)(,难)(以)(满)(足)(国)(家)(节)(能)(减)(排)(的)(政)(策)(要)(求)(。“2015年)(2月)(,神)(龙)(汽)(车)(将)(启)(动)(新)(的)(混)(合)(动)(力)(项)(目)(,并)(适)(时)(导)(入)(纯)(电)(动)(项)(目)(。”邱)(现)(东)(说)(。  作)(者)(:周)(开)(平)(点)(击)(进)(入)(【股)(友)(会)(】参)(与)(讨)(论)(
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